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    APAC Global Advisory Expands with Tay Guan Hin as Creative Change Catalyst

    By The Staff - Aug 27, 2018
    APAC Global Advisory Expands with Tay Guan Hin as Creative Change Catalyst

    APAC Global Advisory (AGA) has announced that Tay Guan Hin, founder of TGH Collective will join the multi-disciplinary Change Architect-Market Research & Insight, Mergers & Acquisition and Digital Change Catalyst.

    The team currently includes Kwan Chong Wah, Oo Ban Leong and KL Wong.

    Together with the AGA team, Guan Hin will provide AGA customers with creative communication development/ solutions to deliver change business results.

     
     

    TGH Collective will also be part of the hand-picked panel of AGA Co-Creation Satellites, joining Leeyau Chun Chuan, See Pin Pin and Lim Wenbin. Together with Wong Mei Wai, Guan Hin and his team will deliver insightful creativity that builds on digital and innovative engagement to increase brand preference through story-telling.

    For more than two decades, Guan Hin has worked with global brands like Shell, Johnson & Johnson, Abbott, Unilever, and Nestle by developing an array of integrated creative business solutions that contributed to the growth of 12 markets.

    “APAC Global Advisory believes that Guan Hin, with his passion for supporting businesses, will be able to contribute to our clients who are looking for bespoke change solutions. His creative insights and global mindset will help to bring fresh perspectives and solve business challenges though innovative thinking” Wong Mei Wai, Founder & Chief Change Catalyst.

     
     

    GA Founder Wong Mei Wai, (left) with Tay Guang Hin

    Guan has achieved many firsts like South East Asia’s first Cannes Lion Jury President Outdoor, Asia’s first Clio Chairman for Print, Poster, Direct, Innovative media & integrated Campaigns, Asia’s first D&AD Jury Foreman and Asia’s first creative jury head in APAC Effies.

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