APAC Effie Awards 2021 Names Wunderman Thompson’s Annette Male and AliExpress’s Christina Lu Heads of Jury

Annette Male and Christina Lu

Effie Asia Pacific has named Annette Male, CEO APAC of Wunderman Thompson, and Christina Lu, Head of Marketing at AliExpress, as the next set of Heads of Jury for the APAC Effie Awards 2021. They will lead and moderate the judging sessions to award the best-in-class marketing communication efforts in Asia Pacific.

Male is the Chief Executive Officer, APAC at Wunderman Thompson and a 20-year industry veteran. Over the years, she has worked with clients including HSBC, Friso, Visa, Disney, and Unilever.

Prior to joining Wunderman Thompson, Male was the APAC CEO at Digitas. She was the Regional Lead for VISA, as part of One Team Visa that brought together a team across Digitas and Publicis Media.


“I’m honored to be asked to be a Head of Jury this year, helping select the work that stands out most for our region,” said Male on her appointment. “The Effies celebrate the best of the best of individuals and brands that drive effective marketing, which today is more important than ever. I can’t wait to see what agencies have done for their clients.”

Lu moved to AliExpress in 2020 to head Global Marketing.

Prior to this, she was the Marketing VP of Johnson & Johnson Consumer in China. Over the past 20 years, she has held marketing roles in a number of Fortune 500 consumer goods companies such as Kraft Foods and Unilever.


She was invited as a judge for Cannes Lions 2019 as part of the Creative Data panel.

“I am delighted to be Head of Jury for this year’s APAC Effie Awards,” said Lu. “I have always believed in driving sustainable and competitive growth through effective and efficient brand building. And I look forward to advocating for the best-in-class work in the APAC marketing community that showcases how marketing excellence would generate an impact on business, consumer and society.”

The remaining Heads of Jury will be introduced in the coming weeks, and the first group of jurors has been announced here.

To access the latest competition updates, visit www.apaceffie.com.

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