Canva Thailand has launched its first campaign in Thailand, “Anyone Can,” created by Wolf BKK and featuring director Nawapol Thamrongrattanarit. The campaign is built around the idea that people often see editing as something that requires specialist skills.
The campaign draws on the observation that while many Thais want to create content, they often stop at the editing stage because they believe it requires complex software or professional expertise, and the campaign aims to challenge that perception.
“The moment we saw the brief, the key message was already there. Canva had ‘Can’ built right into its name, while ‘-va’ sounded just like one of the most common sentence-ending words in Thai. It’s highly informal, often used among friends, and instantly turns a statement into something that feels less like a brand message and more like a friendly encouragement, ‘You can do this, man.'” said a Wolf BKK spokesperson.
The film stars and is directed by Nawapol Thamrongrattanarit, who appears as himself in an editing room after an extended editing session. The narrative shows a series of unexpected people — including a rider delivering congee, a cleaning worker, and a security guard — using Canva Video to edit footage on their own devices, each with a different editing style.
“Thai people don’t need to be taught how to be creative. They already are — you see it everywhere, in the way they communicate, the content they love, the humor they share,” said Manita Rattanarungruengchai, Country Marketing Lead, Canva Thailand.
“Canva exists because we believe the tool should never be what gets in the way of that.”
Following the film, Canva released the original footage and invited the public to edit it themselves. According to the release, participants created a range of videos, including music videos, comedy edits, product advertisements, motivational content, and horror films using the same source material.
