AnyMind Group has announced a strategic agreement with Alibaba Cloud to integrate Qwen, a family of large language and multimodal AI models developed by Alibaba, into AnyLive, AnyMind Group’s AI-powered live commerce platform.
The integration is designed to improve how AnyLive understands customer questions and delivers accurate, contextually relevant responses in real time.
Qwen will be added as one of the models within AnyLive’s multi-model AI architecture, with its capabilities delivered through AI avatars. Its language understanding capabilities are intended to help AnyLive interpret customer intent, including conversational or ambiguous questions, and generate responses across Asian languages.
The integration is also intended to enhance viewer-to-AI-avatar interactions across Asian languages through language fluency, use of honorifics and understanding of local cultural nuances, which AnyMind Group says will enable brands to provide customers with more natural and localized live commerce experiences across the region.
“Live commerce is becoming an intelligent, always-on channel for brands across Asia,” said Takeshi Kurita, General Manager of Japan and South Korea, Alibaba Cloud.
“By bringing Qwen’s multilingual and commerce-ready capabilities to AnyLive, we look forward to supporting more localized, responsive and scalable live commerce experiences across the region.”
“The quality of a live commerce experience depends on how well brands understand customers and respond to their needs in the moment,” said Akinori Kubo, Managing Director, Global E-Commerce, AnyMind Group.
“Adding Qwen to AnyLive’s multi-model stack will strengthen intent analysis and response accuracy across Asian languages, helping brands create live rooms where customers feel understood and can make more informed purchase decisions.”
