NRMA Insurance has released a new campaign “Every Home is Worth Protecting” highlighting the fact that a home isn’t just brick, concrete or wood, it’s far more than that.
Created by The Monkeys, the campaign brings back a young boy named Sammy who discovers a threat to koala Arlo’s safety. He joins forces with a new friend and the two get to work protecting their marsupial mates from encroaching construction because of course, their homes are just important as ours.
The two take to the woods on bicycles in an almost 80’s-esque nostalgia-inducing 60-second spot. We expected ET any minute. What better way to add a touch of humanity to an insurance ad than adventurous kids.
The campaign also brought back Revolver director Gary Freedman. It will be supported by out-of-home advertising, social and online assets.
“Nothing matters more than the feeling of security you get from your home,” said The Monkeys creative director Barbara Humphries.
“In our latest campaign, we continued the story of Sammy as he tries to help safeguard koala homes that are under threat. The campaign is designed to demonstrate our understanding that there is more to a home than it being just the bricks and mortar we live within.”
NRMA Insurance is continuing its partnerships with Conservation Volunteers Australia & Port Macquarie Koala Hospital.
“The Koala work has been incredibly effective for our brand and business,” said IAG Chief Marketing Officer, Brent Smart. “We resisted the temptation for a shiny new creative idea and have doubled down on our commitment to this as a long idea that will keep building our brand.”
Client: NRMA Insurance
Brent Smart: Chief Marketing Officer
Sally Kiernan: Director, Brand Marketing
Zara Curtis: Director, Content & Customer Engagement
Caroline Hugall: Director, Group Brand Strategy
Luke Farrell: Director, Marketing Operations
Sam McGown: Creative & Innovation Lead
Danielle Picker: Creative & Innovation Specialist
Creative Agency: The Monkeys, part of Accenture Interactive
Group CEO and Co-Founder: Mark Green
Managing Director: Matt Michael
Group Chief Creative Officer and Co-Founder: Scott Nowell
Creative Directors: Barbara Humphries & Benn Sutton
Creatives: Benn Sutton, Barbara Humphries, Katie Kidd & Brett Edwards
Head of Production/Senior Producer: Penny Brown
Senior Integrated Producer: Tanith Williamson
Chief Strategy Officer: Fabio Buresti
Head of Planning: Hugh Munro
Planner: Joseph Harris
Business Director: Kezia Quinn
Senior Content Manager: Sophie Finckh
Production Company: Revolver/Will O’Rourke
Director: Gary Freedman
MD/Co-Owner: Michael Ritchie
EP/Partner: Pip Smart
Producer: Caroline Kruck
DoP: Simon Duggan
Production Design: Arabella Lockhart
Editor: Jack Hutchings & Lucas Baynes
EP: Daniel Fry
Post House: Fin Design and Effects
Post-Flame Artist: Justin Bromley
Post Producer: Emily Newbould
Colorist: Billy Wychgel
Music Composition and Sound Post: Sonar Music
Sonar Music Executive Producer: Sophie Haydon
Sonar Music Producer: Haylee Poppi
Photographer: Derek Henderson
Photographer Assistant: David Deas
Producer: Adam Watson
Retouching: Cream Electric Art
Retoucher: Pieter Owen
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