Any Home is More Than Just a Home In New NRMA Insurance Spot

    The campaign brings back Revolver director Gary Freedman.

    By Asia Ad Junkie - Mar 8, 2021
    Any Home is More Than Just a Home In New NRMA Insurance Spot

    NRMA Insurance has released a new campaign “Every Home is Worth Protecting” highlighting the fact that a home isn’t just brick, concrete or wood, it’s far more than that.

    Created by The Monkeys, the campaign brings back a young boy named Sammy who discovers a threat to koala Arlo’s safety. He joins forces with a new friend and the two get to work protecting their marsupial mates from encroaching construction because of course, their homes are just important as ours.

    The two take to the woods on bicycles in an almost 80’s-esque nostalgia-inducing 60-second spot. We expected ET any minute. What better way to add a touch of humanity to an insurance ad than adventurous kids.

    The campaign also brought back Revolver director Gary Freedman. It will be supported by out-of-home advertising, social and online assets.

    “Nothing matters more than the feeling of security you get from your home,” said The Monkeys creative director Barbara Humphries.

    “In our latest campaign, we continued the story of Sammy as he tries to help safeguard koala homes that are under threat. The campaign is designed to demonstrate our understanding that there is more to a home than it being just the bricks and mortar we live within.”

    NRMA Insurance is continuing its partnerships with Conservation Volunteers Australia & Port Macquarie Koala Hospital.

    “The Koala work has been incredibly effective for our brand and business,” said IAG Chief Marketing Officer, Brent Smart. “We resisted the temptation for a shiny new creative idea and have doubled down on our commitment to this as a long idea that will keep building our brand.”


    Client: NRMA Insurance
    Brent Smart: Chief Marketing Officer
    Sally Kiernan: Director, Brand Marketing
    Zara Curtis: Director, Content & Customer Engagement
    Caroline Hugall: Director, Group Brand Strategy
    Luke Farrell: Director, Marketing Operations
    Sam McGown: Creative & Innovation Lead
    Danielle Picker: Creative & Innovation Specialist

    Creative Agency: The Monkeys, part of Accenture Interactive
    Group CEO and Co-Founder: Mark Green
    Managing Director: Matt Michael
    Group Chief Creative Officer and Co-Founder: Scott Nowell
    Creative Directors: Barbara Humphries & Benn Sutton
    Creatives: Benn Sutton, Barbara Humphries, Katie Kidd & Brett Edwards
    Head of Production/Senior Producer: Penny Brown
    Senior Integrated Producer: Tanith Williamson
    Chief Strategy Officer: Fabio Buresti
    Head of Planning: Hugh Munro
    Planner: Joseph Harris
    Business Director: Kezia Quinn
    Senior Content Manager: Sophie Finckh

    Production Company: Revolver/Will O’Rourke
    Director: Gary Freedman
    MD/Co-Owner: Michael Ritchie
    EP/Partner: Pip Smart
    Producer: Caroline Kruck
    DoP: Simon Duggan
    Production Design: Arabella Lockhart

    Editor: Jack Hutchings & Lucas Baynes
    EP: Daniel Fry

    Post House: Fin Design and Effects
    Post-Flame Artist: Justin Bromley
    Post Producer: Emily Newbould

    Colorist: Billy Wychgel

    Music Composition and Sound Post: Sonar Music
    Sonar Music Executive Producer: Sophie Haydon
    Sonar Music Producer: Haylee Poppi

    Photographer: Derek Henderson
    Photographer Assistant: David Deas
    Producer: Adam Watson

    Retouching: Cream Electric Art
    Retoucher: Pieter Owen

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