Ant White and Chris Howatson Depart CHE Proximity to Launch Howatson + White

    By The Staff - Dec 1, 2020
    Ant White and Chris Howatson Depart CHE Proximity to Launch Howatson + White

    Ant White and Chris Howatson

    Ant White, CHE Proximity chief creative officer, has resigned from the agency and will join Chris Howatson to start their own business, Howatson + White which will open in early 2021.

    Howatson also announced that he would be leaving the agency that he has helmed since 2012.

    “CHE Proximity and Clemenger Group have been my life for the last 19 years,” said Howatson. “I’ve learned from the very best people, worked on the very best clients, and been steered by the very best in Robert Morgan. I’m grateful for every opportunity I’ve been afforded and know the team will continue CHEP’s insatiable appetite for innovation and creative excellence.”

    Howatson will stay with CHE Proximity through February.

    White, joined CHE Proximity in 2016 as executive creative director. Previously he held senior creative roles at agencies Droga5, StrawberryFrog, and Clemenger BBDO. He was promoted to chief creative officer at CHE Proximity in early 2018.

    Robert Morgan, Clemenger Group Executive Chairman acknowledged the integral role both individuals have played.

    “Chris has shown fantastic leadership at CHE Proximity over the past eight years and prior to that with Clemenger BBDO in Melbourne and Brisbane,” said Morgan. “He has certainly made the most of the opportunity to run CHE Proximity and has built a fantastic Agency.

    “He leaves CHE Proximity in safe hands and I trust the agency will continue to do exciting, new age and innovative work and solutions for our clients, as we head into 2021 and in the coming years. We thank him for all he has done for the Clemenger Group and the support he has given the Board and our companies over many years. We also recognize Ant for his great creative leadership at CHE Proximity over the past five years. He has led a powerful creative offering which has been a driving force behind some of the Agency’s most successful campaigns in recent years.”

    No announcement has been made on the replacements for Ant White or Chris Howatson. A release stated “The agency will continue its forward trajectory under the leadership of its strong management team, consisting of Andrew Drougas, Renee Hyde, Martin Griffin, David Halter, Mark Gretton, Michelle Brooks, James Greaney, Nicole Flinton-Ferraro, Glen Dickson, Cameron Hoelter, Helen James, and Mike Deane.”


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