Coffee brand Hung and Brew has launched an offbeat series of films via Sunday Gravy and director Jeff Low.
Themed as a nature documentary the series highlights how bears, leopards, eagles, and ‘the Cadillac of lizards,” the crocodile are always hunting for coffee.
The spot’s funny creative humorously pitches that Hunt and Brew searches the world for the perfect coffee beans before crafting them into a ready-to-drink coffee.
Emily Creer, senior brand manager, Hunt and Brew: “We’d been honing in on the right strategy and campaign to launch Hunt and Brew for a long time, and when we met with Sunday Gravy, we knew we were finally onto something special. We’re all incredibly proud of the product we make, and the concept the team put forward immediately felt on the same level.”
“Every step of the way the Hunt and Brew team challenged us and inspired us to go further,” said Ant White, creative founder, Sunday Gravy.
“They knew the biggest risk wasn’t how far we pushed the creative, but not pushing it enough. Working alongside Jeff Low, we knew the latter wouldn’t be an issue.”
The campaign additional has an OOH component.
Credits
Agency: Sunday Gravy
Director: Jeff Low
Production: Rabbit
Stills Retouching: Electric Art
Client: Senior Brand Manager – Emily Creer, GM Marketing – Nicole Ohm, Chief Growth Officer -Doni Savvides
Media agency: Wavemaker Perth
