It’s become utterly cliche to say “only in Japan”, but we’ll go ahead and throw it out there again.
Only in Japan will you see an ad for a sports bra that illustrates its brand benefits by comparing the weight of breasts to animals and then having men wear those animals in a bra and workout while wearing them.
Whew! Got it? Ok then, watch it.
The gist is pretty straightforward – by wearing an extra-supportive sports bra from Wacoal, you’ll perform at your best no matter what.
So, for those of you not keeping track at home, here is the breakdown:
The whacky film supposedly produced by sportswear company Wacoal actually was first reported last year but has suddenly popped up again in the media so we figured we be bandwagon jumpers and share it as well.
— かんとり (@Kan_TORI) February 14, 2018
According to Japan-based Sora News, the film might not even be an actual ad at all:
Though the video is touting the benefits of Wacoal’s sports bras, there’s a chance that it’s not actually a Wacoal advertisement, and is instead one of those outlandish concept videos that marketing firms sometimes create to show off their talents without actually being commissioned or endorsed by the company whose products are featured.
Whether it’s an ad or not. It’s a gem to watch.
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