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    It’s Back – Japan’s Whacky Breast Cup Animal Bra Comparison is Making the Rounds Again

    By Asia Ad Junkie - Feb 21, 2018
    It’s Back – Japan’s Whacky Breast Cup Animal Bra Comparison is Making the Rounds Again

    It’s become utterly cliche to say “only in Japan”, but we’ll go ahead and throw it out there again.

    Only in Japan will you see an ad for a sports bra that illustrates its brand benefits by comparing the weight of breasts to animals and then having men wear those animals in a bra and workout while wearing them.

    Whew! Got it? Ok then, watch it.

     
     

    The gist is pretty straightforward – by wearing an extra-supportive sports bra from Wacoal, you’ll perform at your best no matter what.

    So, for those of you not keeping track at home, here is the breakdown:

    • The weight of an A cup is like having two cockatiels strapped to your chest.
    • The weight of a B cup is like having two hamsters strapped to your chest.
    • The weight of a C cup is like having two hedgehogs strapped to your chest.
    • The weight of a D cup is like having two Rabbits strapped to your chest.
    • The weight of a D cup is like having two Chickens strapped to your chest.

    The whacky film supposedly produced by sportswear company Wacoal actually was first reported last year but has suddenly popped up again in the media so we figured we be bandwagon jumpers and share it as well.

     
     

    According to Japan-based Sora News, the film might not even be an actual ad at all:

    Though the video is touting the benefits of Wacoal’s sports bras, there’s a chance that it’s not actually a Wacoal advertisement, and is instead one of those outlandish concept videos that marketing firms sometimes create to show off their talents without actually being commissioned or endorsed by the company whose products are featured.

    However, it does fall in line with Wacoal’s other odd marketing campaigns – one that actually encouraged people to buy panties for their moms, and the weirdest official breast weights.

    Whether it’s an ad or not. It’s a gem to watch.

    Carry on.

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