Cleartrip and Lowe Lintas Bangalore have teamed up to launch a series of new spots featuring Anil Kapoor.
As the skies reopen for travel there’s quite a bit of apprehension abound. In comes the always affable and humorous Kapoor. The Indian megastar is thrilled to get flying again in the three spots. Whether he’s inflating his own life vest or removing his belt and shoes to head through security, Kapoor is there smiling and waiting to deliver his line: “Ready for takeoff?”
“Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode,” said Himanshi Tandon, director – marketing, Cleartrip.
“At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings alive the message in his signature style.”
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