Anheuser-Busch Ditches Iconic Logo With Updated Visual Identity for the ‘Next Chapter’

Anheuser-Busch unveils a new look for the "next chapter."

Iconic beer brand Anheuser-Busch has unveiled an updated visual expression of its iconic logo, that it describes as “equal parts inspiration and aspiration – respecting the company’s proud heritage while looking forward to its bright future.”

The brand’s “A&Eagle,” one of Anheuser-Busch’s most well-known visual assets, has been reworked to a “dynamic gold color” that intends to mirror the golden hue of beer and barley. The eagle is now facing to the right and firmly in flight, “boldly gazing into the future,” the brand said.

Out with the old


“We’re writing the next chapter for Anheuser-Busch, which is built on a foundation of consumer-centricity and a commitment to innovation. For us, innovation is about the ‘what’ and the ‘how’ – not only when it comes to products and brands, but also capabilities, technology, partnerships, and community impact,” said Brendan Whitworth, CEO, Anheuser-Busch.

“We have the opportunity to accelerate our momentum and positively impact even more people, and this evolution of our visual identity helps reflect the ongoing transformation of this great company. I’ve never been more confident that our best is yet to come.”

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