ThreeNow has launched a new brand campaign via True and MADE in a brand refresh that positions ThreeNow as the ultimate video streaming destination for Free.
The campaign features a trio of films starring comedian Angella Dravid navigating within some of ThreeNow’s content.
“This campaign was a great opportunity to have fun with some of our favorite shows, and to work with a super-talented comedian like Angella,” said director Jess Reihana.
There are also outdoor and digital executions that call out the everyday challenges consumers experience in the subscription streaming service landscape.
“This strategic approach was all about cutting through the fluff. ThreeNow is no bills, no price hikes, and no need to share accounts. Just direct access to all the great entertainment you want for free,” said Debbie Currie, group business director at True.
Reuben Wiremu, senior manager, brand marketing ANZ at Warner Bros. Discovery said: “Angella is the perfect fit for this campaign. Her dry sense of humor is exactly what we needed to take on the category pain points and create a bold and distinctive personality for ThreeNow, while showcasing the amazing breadth and depth of our content.”
Kendall Bascetta, senior brand manager at Warner Bros. Discovery: added “ThreeNow is an entertainment destination. There’s hundreds of shows and thousands of hours to stream – whether it’s reality, survival, drama, romance – it’s all here, and all for free. In this campaign, we see Angella exploring ThreeNow’s shows – we’re excited for New Zealand to do the same.”
The campaign is live across TV, online, OOH, radio, print and on social.
Warner Bros. Discovery
Shannon Most – Senior Director, Marketing ANZ
Reuben Wiremu – Senior Manager, Brand Marketing ANZ
Kendall Bascetta – Senior Brand Manager, Streaming ANZ
Amy Frecklington – Brand Manager
Muthu Browning -Senior Creative Lead ANZ
Creative agency: True