The Advertising Club of New York’s 2020 International ANDY Awards has announced this year’s winners with VMLY&R Poland taking top honors with ‘The Last Ever Issue’ for Gazeta.pl, and BNP Paribas, Mastercard winning The Best in Show for GRANDY.
‘The Last Ever Issue’ started a nationwide debate about gender inequality in Poland by buying the country’s oldest and most iconic porn magazine. Before shutting it down on International Women’s Day, the ‘Last Ever Issue’ was filled with empowering content and progressive narratives of femininity.
The Richard T. O’Reilly Award for Outstanding Public Service has been awarded to BBDO New York for ‘Back to School Essentials’, the second consecutive the Public Service distinction aims to help in the fight against gun violence and school shootings in the United States.
The Top Bravery Award, which is annually awarded to a marketer for supporting innovative and courageous work is Burger King for ‘Moldy Whopper’ from INGO, David & Publicis.
To announce the removal of 8,500 tons of artificial preservatives, Burger King broke the mold with something unpredictable: mold. Moldy Whopper features the iconic Whopper rotting through a period of 35 days.
“Our entire marketing and product innovation teams are incredibly proud of the Bravery Award for Moldy Whopper. Moldy Whopper is more than just a campaign. Moldy Whopper is a commitment to serve better quality food. To serve real food without ingredients from artificial sources. We have been working on this for more than four years now. And we hope it creates a ripple effect in the fast-food industry,” said Fernando Machado, Chief Marketing Officer, Burger King.
Asia Winners
Representing Asia this year in the winner’s column included GREYnJ United Bangkok’s “Face/Off” campaign work for K Plus.
FCB India also won for for two pieces of work: “The Open Door Project” for its client The Millennium School as well as the “Out and Proud Classified” for The Times of India.
‘Of the Year’ Awards
Omnicom swept this year’s show, being named Agency Group of the Year with a total of 28 awards, IPG was the show’s second-largest winner with 25 awards.
The top single office winners were Goodby Silverstein & Partners and TBWA\Media Arts Lab.
Other areas of note include;
- FCB had the most number of wins for a single agency network
- TBWA network claims the greatest number of unique pieces of work that won
- GS&P and TBWA\Media Arts Lab tie for the highest number of awards for a single office.
- Food/Beverage vertical saw the highest number of wins at 22, followed closely by Media/Entertainment and Retail
The Glenn C. Smith Award, the Best in Show in the Student Competition, goes to Argentinian and German students studying at Filmakademie Baden-Wuerttemberg for ‘The Decision’. This campaign addressed organ donation awareness and encouraged viewers to examine their own feelings toward making the choice to be a donor. This award includes a $10,000 ANDY AWARDS scholarship.
In another industry first, The International ANDY Awards invited people into the judging room in a new way. This year The ANDY Awards brought people together at a distance, to vote for the Pop Choice ANDY, the first award show distinction to be decided on Instagram Stories.
“We wanted to give the advertising community and the general public the opportunity to vote, ultimately giving viewers a voice in a typically closed off juror deliberation – providing them with a platform to contribute to the conversation,” said Gina Grillo, President and CEO of The ADVERTISING Club of New York, and The International ANDY Awards. “Now, more than ever, this offering is especially important as we seek new and innovative ways to stay connected.”
Votes came in from several countries and ‘Moldy Whopper’ emerged on top proving an exceptional year for INGO, David, Publicis and Burger King.
This year’s jury included 27 of the global advertising community’s most respected creative directors from advertising organizations including 72andSunny Amsterdam, 360i, AlmapBBDO, Dentsu Tokyo, GREY, Refinery29, Pereira O’Dell, Serviceplan and R/GA and Wieden+Kennedy Shanghai.
View the entire list of winners here.
