Andrew Little has been named president and regional CEO for DDB Group across Australia and New Zealand while Priya Patel has been named CEO for DDB Group New Zealand.
The promotion elevates Little to DDB Worldwide’s global leadership team. A 21-year industry vet who began his career in Melbourne, he has helmed DDB Australia for the past seven years.
“The New Zealand agency is exceptional with numerous top awards under its belt. My latest chapter here means I can continue working closely with the best people and clients across the region,” said Little.
“I’m honoured that my new role will see me lead both businesses, which are forces within their local markets, within the DDB network, and on the global creative stage.”
The appointment follows Marty O’Halloran’s elevation to the DDB Worldwide CEO position nearly a year ago.
“Andrew is a legend who has driven the Australian agency group to a high level of growth and creative achievement – I couldn’t think of anyone better suited to steer the region into the future. His 21 years with DDB speaks volumes about his loyalty and commitment and the investment we make in outstanding talent,” added O’Halloran.
“Both countries have exceptional leadership teams, who are doing a wonderful job growing our business and delivering excellent work for clients. Andrew’s role will be to ensure there is Trans-Tasman collaboration where needed for clients, many of which increasingly span both markets.”
Meanwhile, Managing Director of DDB Sydney, Priya Patel became the first female CEO for DDB Group New Zealand.
“Priya is a superstar from within the DDB Worldwide network. Andrew and I identified her unique skills early on and am now delighted to be able to introduce her to New Zealand,” said O’Halloran.
Patel, who has more than 14 years of industry experience, had served as managing director at DDB Sydney since 2018.
“While I am sad to leave the talented, smart and genuinely kind humans at DDB Sydney, the opportunity to lead DDB Group Aotearoa New Zealand is simply a challenge too good to turn down,” she said.
“It’s a business at the top of its game and my job will be to try and future proof it and take it to the next level of success.”
Patel will continue to report to Little: a search has begun for her replacement.
“Priya’s appointment demonstrates the great bench strength and talent within the agency network. This is a fantastic opportunity for her and a great move for the regional network,” said Little.
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