Ananda Development, in collaboration with GREYnJ United Bangkok, has launched a new campaign inspiring Thailand to keep on fighting as they enter a third wave of Covid.
The leading property developer’s new spot, ‘Ananda Urban Hero,’ which features OG Bobby, is a fast-paced pump-up film, cutting back and forth between the streets and buildings of Bangkok and the individuals who inhabit it. The message is simple, we’re all in this together and we can’t give up.
It’s like a motivational speech, just a hell of a lot more fun.
It’s also a clever spot, humanizing a development company and tying it to the people and culture of Thailand’s capital city. The upbeat lyrics backed by slickly edited, high-octane visuals tell the story of real-life heroes making it through a trying time.
The video has been distributed online across multiple digital platforms.
“Every story can be inspiring, and this resonates with the concept of an ordinary hero. Everyone is a hero, especially in these times, and we are each the hero for our own story,” said Asawin Phanichwatana, Deputy Chief Creative Officer at GREYnJ United.
Agency credit: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Creative Officer: Jureeporn Thaidumrong
Chief Executive Officer: Kanaporn Hutcheson
Chief Operation Officer: Thipayachand Hasdin
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Jesse Wong
General Manager: Kanokkorn Seehapan
Group Account Director: Nantida Tansawai
Project Management Director: Kanoksak Kanchanachutha
Senior Traffic Coordinator: Juthamas Tantated
Production Company: underDOC Film
Film Director: Yossawat Sittiwong
Film Producer: Songphon Jantharasom
Cinematographer: Yossawat Sittiwong, Tawanwad wanavit, Tanagon Tipprasert, Boonyanuch Kraithong
Production Manager: Wannapa Tangbut
Editor: Ittiwat Poobandit
Post-Production Company: Colon D
Colorist: Nitisard Prasatpohn
Sound Studio: Mellowtunes
Music Composer: Pokpong Jitdee, Yossawat Sittiwong
Sound Engineer: Artit Vongmetta
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