Ananda Development Tells Bangkok to Keep Fighting in Rap Campaign Featuring OG Bobby

    Everyone's in this together.

    By Asia Ad Junkie - May 26, 2021
    Ananda Development Tells Bangkok to Keep Fighting in Rap Campaign Featuring OG Bobby

    Ananda Development, in collaboration with GREYnJ United Bangkok, has launched a new campaign inspiring Thailand to keep on fighting as they enter a third wave of Covid.

    The leading property developer’s new spot, ‘Ananda Urban Hero,’ which features OG Bobby, is a fast-paced pump-up film, cutting back and forth between the streets and buildings of Bangkok and the individuals who inhabit it. The message is simple, we’re all in this together and we can’t give up.

    It’s like a motivational speech, just a hell of a lot more fun.

    It’s also a clever spot, humanizing a development company and tying it to the people and culture of Thailand’s capital city. The upbeat lyrics backed by slickly edited, high-octane visuals tell the story of real-life heroes making it through a trying time.

    The video has been distributed online across multiple digital platforms.

    “Every story can be inspiring, and this resonates with the concept of an ordinary hero. Everyone is a hero, especially in these times, and we are each the hero for our own story,” said Asawin Phanichwatana, Deputy Chief Creative Officer at GREYnJ United.


    Agency credit: GREYnJ United Bangkok
    Chairman: Thor Santisiri
    Chief Creative Officer: Jureeporn Thaidumrong
    Chief Executive Officer: Kanaporn Hutcheson
    Chief Operation Officer: Thipayachand Hasdin
    Deputy Chief Creative Officer: Asawin Phanichwatana
    Creative Director: Jesse Wong
    General Manager: Kanokkorn Seehapan
    Group Account Director: Nantida Tansawai
    Project Management Director: Kanoksak Kanchanachutha
    Senior Traffic Coordinator: Juthamas Tantated

    Production Company: underDOC Film
    Film Director: Yossawat Sittiwong
    Film Producer: Songphon Jantharasom
    Cinematographer: Yossawat Sittiwong, Tawanwad wanavit, Tanagon Tipprasert, Boonyanuch Kraithong
    Production Manager: Wannapa Tangbut
    Editor: Ittiwat Poobandit
    Post-Production Company: Colon D
    Colorist: Nitisard Prasatpohn
    Sound Studio: Mellowtunes
    Music Composer: Pokpong Jitdee, Yossawat Sittiwong
    Sound Engineer: Artit Vongmetta

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