Australian start-up Alt Saints has appointed AnalogFolk as its lead creative agency. The agency’s remit includes brand strategy, content creation, social media and digital innovation.
“The choice to work with AnalogFolk was for three key reasons. First, a genuine team of digital natives with heart, passion and creativity. Next is evidence – they’ve created incredible award-winning global work. Lastly, they have a global perspective, as evidenced by their locations around the globe,” said Charbel Zeaiter, founder, Alt Saints.
Alt Saints is an eco-friendly food, content and technology brand that launched in 2020. The business pledges 1% of revenue to actively support local and international grassroots environmental groups making a positive environmental difference through their work.
“As an agency, we naturally gravitate to brands with a strong purpose. Not just talking about it, but actually putting their money where their mouth is. In Charbel and Alt Saints, we have a business truly aiming to change the world,” said Matt Robinson, managing director and partner, AnalogFolk.
“To add that to the innovations planned through NFTs, and the opportunities we see for brands in that space, is just such an exciting opportunity and a business we have been inspired to invest in.”
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