AnalogFolk has announced the appointment of Dixi Song as their new Strategy Director for Asia. Song joins from Publicis Groupe where she was Senior Strategist working with clients including Cathay Pacific, Expedia, Lionsgate, Lincoln, Nutrilite, Beiersdorf, McDonald’s, and Under Armour. She also has extensive experience and expertise in the financial services sector, including supporting the Asia Wealth business for HSBC.
“360 customer experience planning is in increasing demand from our clients and Dixi brings that expertise to our team in Asia,” said Chris Ryan, Managing Director & Partner AnalogFolk Asia.
“She is fanatical about using data to help brands to become customer-first. She is an exciting new talent for us, not only adding another dimension to our team, but also bringing a lot of energy to our culture.”
Song added: “As we look forward to life beyond the pandemic, we see clients placing increasing emphasis on digital transformation and positive societal impact…I’m really excited to use my experience to build on our capability in Asia and to guide client strategy in this era of rapid change”.