Ampol Makes the Australian Journey Possible

    By Asia Ad Junkie - Apr 22, 2021
    Ampol Makes the Australian Journey Possible

    Ampol has launched a new integrated campaign in collaboration with Saatchi & Saatchi Australia and iProspect. The campaign has launched nationally on broadcast television and is supported by a large multichannel media campaign.

    Painting a petrol company in a positive light has become increasingly difficult business but the spot does a good job of it, focusing on the importance of fuel in a country as vast as Australia. That, some slick, fast-paced editing, and a pleasing track, “Streets of Your Town” by The Go Betweens help turn in a surprisingly uplifting spot.

    The focus is on the journey and the point is clear. In a nation like Australia, without Ampol you just wouldn’t make it.

    “For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation,” said Ampol Australia Executive General Manager Joanne Taylor.

    “Its second nature for Australians to travel long distances across this vast land. We do it without hesitation passing on these unique experiences from generation to generation. Ampol was there for us then and is back for us now with even more to help us on our way,” said Mike Spirkovski, Chief Creative Officer at Saatchi & Saatchi.


    Client: Ampol Australia
    Executive General Manager: Joanne Taylor
    Chief Brand Officer: Jenny O’Regan
    Head of Brand and Fuel Marketing: Noni Guest
    Brand Development and Sponsorship Manager: Stefanie Favaloro

    Creative Agency: Saatchi & Saatchi Australia
    Chief Creative Officer: Mike Spirkovski
    Strategy Partner Sydney: Iona Macgregor
    Head of Planning: Graham Sweet
    Creative Director: Piero Ruzenne
    Creative Director: Flavio Fonseca
    Art Director: Celeste Watson
    Copywriter: Mac Wright
    Group Account Director: James Tracy-Inglis
    Senior Account Director: Fanny Bersagol
    Senior Business Manager: Izabela Gustowski
    Senior Broadcast Producer: Elizabeth Nunan
    Senior Integrated Producer: Holly De Roy
    Senior Digital Producer: Danny Marston

    Film Production House: Good Oil
    Director: JH Walker
    DOP: James Brown
    Executive Producer: Helen Morahan
    Executive Producer: Sam Long

    Editor: Bernard Garry @ The Editors
    Post Production: Stuart Kadzow
    Production Design: Tom Churchill Brown
    Music: The Go-Betweens “Streets Of Your Town”

    Photography Production House: Flint
    Photographer: Jonathan May
    Assistants: Felipe Neves, Dan Hilburn & Gerald Diel
    Executive Producer: Rachel Henderson & Tim Berriman
    Photography Retouching: Limehouse

    Sound House: Squeak E. Clean Studios
    Sound Design: Simon Lister
    Head of Production: Emma Hodge
    Licensing Manager: Chelsea Ramsden

    Media: iProspect
    Client Partner: Jason Smith
    National Head of Investment; Ken Lam
    Strategy Director: Tania Virkel
    Senior Client Manager: Flo Horwich
    Client Manager: Michael Myers-Snyders
    Content Partnerships Director: Jessica Humphry’s
    Senior Client Manager: Sydney Church
    Client Executive: Millie Thompson
    Client Executive: Lauren Haslett
    Associate: Hamish Rose

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