American Tourister & Kiztopia Launch ‘Where Wheel You Go?’ Collection for Young Travelers

The collection features eight unique designs, each starring one of Kiztopia’s animal characters.


American Tourister, in collaboration with Kiztopia, has launched “Where Wheel You Go?” travel collection, specially designed for little explorers embarking on big adventures.

The campaign was done by creative agency Blak Labs.

“Just as how board games can lead us to exciting new places, our new collection evokes a sense of magic and adventure with Kiztopia’s iconic animal characters as travel companions that embody the joy of discovery,” said Alicia Lee, Business Manager Asia at American Tourister (Collaboration & Capsule Projects).


Koh Hwee Peng, Creative Partner, Blak Labs, said, “There’s something incredibly special about seeing the world through a child’s eyes.”

“Our team at Blak Labs crafted a narrative featuring Kiztopia’s iconic characters, designed to excite both parents and children about their travel adventures. With the production expertise of Kenny Ong from Wonderworks, we brought this story to life, showcasing the collection’s visual appeal and practicality.”


The “Where Wheel You Go” collection features eight unique designs, each starring one of Kiztopia’s animal characters, making every travel experience a magical adventure.

Available from August 2024, the collection includes a range of Upright Luggage, Backpacks and Travel Pillows, inviting travellers to weave their own tales of adventure.

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