AME Awards Announces 2022 AME Report: UAE Government Media Tops the List

The AME Awards has released its 2022 AME Report, a two-tiered ranking report of some of the world’s most successful agencies and brands according to their achievements in the 2022 AME Awards.

The AME Agency Report honors agencies that have produced cutting-edge and measurably effective creative work on behalf of prominent advertisers. The AME Brand Report recognizes risk-taking brands that approved game-changing work that contributed to the brand’s position on the AME ranking report.

Top-scoring campaigns for 2022 improved brand awareness, engaged consumers and succeeded in driving results for global brands. Global agencies earning a place on the AME Agency Report employed first-of-its-kind technology, crowdsourcing, omnichannel marketing, media led engagement, OOH activations, branded entertainment, experiential marketing, gamification, influencer-led campaigns, guerilla marketing, and donation-driven-initiatives to improve brand relevance, create contextual engagement, achieve growth, and deliver stunning bottom-line results.


UAE Government leads 2022 report

The UAE Government Media Office led both the AME Agency and Brand Report with an unprecedented dual honor, achieving the top rank on both the Agency and Brand Report. This is the first time in the history of the AME Report that an agency/brand earned the number one spot on both reports earning the highest number of points for their innovative and results-driven campaigns that include “The Warm Winter Livestream,” “The Donation Plate,” and “A Winter Through My Eyes.”

“At the UAE Government Media Office, we go much further than brief agencies and assess the performance of our campaigns. We are actively involved in the full process from ideation to execution, so much so that we’re acting as an agency as much as a client. While we work closely with our agency partners, we also have a strong creative resource in-house, collaborating together to build on insights and creative sparks to turn them into award-winning and goal-achieving work,” said Khaled AlShehhi, Executive Director of Marketing and Communication Sector.

“I couldn’t be prouder of my team as we are recognized as the Agency of the Year at the New York Festivals AME Awards in 2022. I understand it’s a rare occurrence for a client to achieve this and even rarer, as in never happened before, for the same company to be the Brand and Agency of the Year at the same time. The lines of demarcation are clearly changing, and structures are reshaping in front of our eyes. Brave and effective is certainly a description that we share with the AME Awards and this trophy is the perfect illustration of our forward-thinking method of working.”

Zulu Alpha Kilo Canada’s creative and effective work saw the agency rise to the second rank on this year’s AME Report. A robust number of campaigns including “The Micropedia of Microaggressions” “Come and Glow,” “Orders of Sacrifice” and “Tough Turban” earned top scores resulting in multiple AME Awards,


“We’ve always believed in the power of ideas to create game-changing results for clients. We are thrilled to learn that our work has been recognized in equal measure for its creativity and effectiveness,”  said Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo

2022 AME Agency Report

  1. UAE Government Media Office
  2. Zulu Alpha Kilo
  3. Seven.One AdFactory / Creative House / White Rabbit Budapest / WallDecaux**
  4. AMVBBDO United Kingdom
  5. Havas Middle East
  7. Energy BBDO
  8. Saatchi & Saatchi MEA
  9. Special New Zealand
  10. Leo Burnett Group Manila

*Tie in agency rank
**Multiple agencies working together

To view the AME Report, visit HERE.

The Staff

The Staff

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