Amazon India has revived its 2015 ‘Aur Dikhao’ campaign film pitching the brand’s wide variety of options marketplace. And they do it with a song that highlights a conversation between family members while making an online purchase and how each member is able to help the other in finding the right product and payment option.
“To us, the best way to reach out to them with a simple yet effective narrative was ‘Aur Dikhao’ a term that is widely used by customers when shopping for goods and yet associated strongly with one of fundamental offerings to our customers,” said Ravi Desai, Director, Mass and Brand Marketing – Amazon India.
“It has been a great journey with Amazon. With this campaign we revive the iconic ‘Aur Dikhao’ proposition built by us giving it a more relevant present day twist,” said Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett.
Creative Agency: Leo Burnett
CEO & CCO – South Asia, Leo Burnett: Rajdeepak Das
CEO & CSO – South Asia, Leo Burnett: Dheeraj Sinha
National Creative Director: Prajato Guha Thakurta
Creative team: Sahil Aditya, Rishav Chatterjee
Executive Vice President: Ashima Mehra
Sr. Brand Services Associate: Maitreya Shukla
AVP Planning: Noor Samra
Production House: Ransom Films
Director: Shimit Amin
Producer: Salil Khurana, Suhana Sharma, Ranjit Singh, Sachin Singh