A new campaign spot launched by Amazon China for its Kindle E-reader is targeting people who love, and once loved reading. The integrated campaign was created by Leo Burnett Shanghai, marking their first time working Amazon in the Chinese market
“In China, people’s reading habits have changed a lot in recent years. A couple of decades ago, many kids love reading and it was easy to immerse themselves in reading; however, when they grow up, hectic lives leave them little time to read or just moments here and there,” said Rocky Hao Executive Creative Director of Leo Burnett Shanghai.
“Our job is to go back to the original purpose of Kindle brand, to revoke and remind people who used to love reading when they were young, deep down they have never lost their passion for reading.”
Credits –
Rocky Hao, Executive Creative Director
Young Yang, Associate Creative Director
Kyle Cai, Associate Creative Director
Seven Wu, Associate Art Director
Mike Mou, Strategic Planning Director
Farrell Jiang, Strategic Planner
Ceci Tam, Senior TV Producer
ViVi Lu, Print Producer
Production house: Filmate Productions
Director: Brigg Bloomquist
Bianca Tam, Business Director
Lily Dai, Account Manager
