Amazon Tells Indian Moms to ‘Be a girl again’

Amazon India, working with Ogilvy & Mather Bangalore has released three short films for its #MomBeAGirlAgain campaign. Under the helm of Bollywood director Harshavardhan Kulkarni, the films were produced by produced by Mumbai-based production house, Bloom.

The campaign theme revolves around mothers who have sacrificed whatever their passions and dreams might have been to raise children. Anchored with the message that it’s never too late to pursue those dreams –with the help of Amazon delivery, of course.


A spokesperson for Amazon India told AFAQS:

“The stories are inspired by real-life experiences of a daughter, a son, and a husband. Amidst the creation of the campaign rose real-life stories from everyone present, where they related to some or the other aspect of the script. People reminisced about what their mothers gave up for them and what their wives gave up once the kids came along. While the stories we are telling may not be about any one single person or an incident, they are real stories nevertheless.”


Campaign: #MomBeAGirlAgain
Agency: Ogilvy Bangalore
ECD: Azazul Haque & Mahesh Gharat
Creative: Sangeetha Sampath
Vice President (Servicing): Kiran Ramamurthy
Client Servicing Team: Megha Jadhav, Deepa Kalwani, Abhijna E Rao,
Production House: Bloom Media Works

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