Amaron is putting the growing electrical demands of modern motorcycles at the center of a new campaign for its True 4Ah batteries.
Created by TBWA\Lintas, part of Omnicom Advertising India, ‘Modern Bikes Ki True Power’ highlights the battery power behind features such as LED lights, powerful horns, TFT displays, and mobile charging.
In one film, a heated street-side argument brings traffic to a standstill before a biker cuts through the commotion with his horn, turning an everyday scenario into a demonstration of the battery at work.
“Modern motorcycles require more power than ever, and the Amaron True 4Ah delivers the genuine performance these feature-rich bikes demand,” said Chandrasekar Radhakrishnan, Chief Business Officer – Automotive (India & SAARC), Amara Raja Energy & Mobility Ltd.
“Launched through a digital-first, vernacular campaign, this initiative highlights Amaron’s commitment to consumer-focused proposition while reinforcing its leadership in an evolving motorcycle segment.”
“Our latest work for Amaron True4Ah batteries, designed for the needs of modern bikes,” said Vasudha Misra, President – Creative, TBWA\Lintas.
“These films are rooted in simple consumer behaviour and seamlessly blend humour with product messaging, making the communication both engaging and memorable. Created in AI by Shakun and his fabulous team at Josuka, and written by our very own Sarthak, the films have been thoughtfully localised across markets to make them even more relevant to consumers.”
The creative team included Kartikeya Dixit, Bibaswan Majumder, Amresh Kumar and Sarthak Sharma. Strategy was handled by Anurag Prasad and Pallavi Mehta.
