BBDO CA and Kazakhstan mobile operator Altel created the campaign called “Just Like You,” which set out to seamlessly integrate thousands of subscribers.
According to the campaign the strategy aimed to reaffirm Altel’s Kazakh identity by featuring everyday individuals as the company’s brand ambassadors.
Using AI technology, the characteristics of 16,000 individuals, which were drawn from real subscribers who shared their photos, were merged to create a collective image representing the typical ALTEL subscriber. Using MetaHuman technology, the personas were then brought to life to become the faces of the new campaign.
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