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    ALTBalaji’s Social Media Duties Awarded to TheSmallBigIdea

    The agency will leverage existing social networks and expand into new platforms.

    By The Staff - Mar 25, 2021
    ALTBalaji’s Social Media Duties Awarded to TheSmallBigIdea

    Harikrishnan Pillai and Divya Dixit

    Full services digital and social media marketing agency, TheSmallBigIdea, has been awarded the social media duties for ALTBalaji, Balaji Telefilms’ subscription-based video-on-demand platform.

    TheSmallBigIdea will focus on leveraging ALTBalaji’s existing presence on social media platforms to reach newer audiences. The agency will also aim to strengthen the brand’s social position through neo-social platforms like Moj, Taka Tak, Chingari, Roposo and through online database platform, IMDb.

    TheSmallBigIdea will focus on conceptualizing and publishing content and engaging with influencers on social media platforms.

    “The vision is to mimic ALTBalaji’s content gene code on social; that of pushing boundaries,” said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea.

    “The brand is also very nimble-footed, launching path-breaking shows back to back. We at TSBI are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics, and we intend to forge a solid association on the back of the same.”

    TheSmallBigIdea will focus on conceptualizing and publishing content and engaging with influencers on social media platforms.

    “ALTBalaji is glad to welcome TSBI on board as their social media strategy and content marketing partner,” said Divya Dixit, SVP, Marketing, Direct Revenue & Analytics, ALTBalaji.

    “Their social media strategies, topical creatives, and amplification on social media are insightful and commendable. We believe that TSBI’s creative and content approach in social media marketing will help ALTBalaji to address its current and long-term goals of addressing the Metro and Bharat audiences.”

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