Allied Global Marketing, the Entertainment, lifestyle and sports marketing agency, has opened an office in Sydney as it continues to expand its business in the region.
Jamie Crick has been named Managing Director for the APAC region and will head up the office. He will report to chief global strategist Adam Cunningham.
“We are thrilled to welcome Jamie to the team as he will be integral in leading our efforts in this key market,” said Cunningham.
“Jamie brings strong leadership, a proven track record and deep relationships, which will prove invaluable as we expand our business in the region. Having him on the ground will provide existing clients with additional local resources and expertise, while providing the agency with the opportunity to seek new business and partnerships.”
Crick began his career in digital marketing with DoubleClick in Dublin in 1999. In Australia, he co-founded the social video advertising and content business, Boom.
”The opportunity to partner with clients in verticals I’m so passionate about – and to drive genuine performance across the spectrum of their paid, owned and earned activity, both strategically, creatively and via media – is what jumped out to me about Allied,” said Crick.
“I’m very excited to help brands in the region take full advantage of Allied’s uniquely focused smarts in achieving measurable business returns.”
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