British apparel brand, Superdry, has launched its new campaign with actor Kartik Aaryan wearing clothes from the brand’s denim collection. Superdry named Aaryan its brand ambassador back in December.
The campaign features Aaryan in everyday denim moments in the collection from Superdry that “helps you just be your unapologetic self.”
“I like to keep a balance of adventure while maintaining a carefree personality,” said Aaryan.
“The new Superdry collection fits perfectly with my busy schedule and casual vibe. It is all about denims that feature not only different styles but also comfort that lets you Be all day.”
“We are thrilled to be launching our second Denim collection with renowned actor and brand ambassador, Kartik Aryan. The collection takes inspiration from both the seventies and Y2K era to offer a trend-led range of denim that caters to various fits. Kartik’s style and fan base speak to the Gen-Z consumer that the brand is highly focused on targeting,” said Justin Lodge, Superdry’s Chief Marketing Officer.
All images via Superdry