India’s fashion accessory retail brand Fastrack has launched a fun new campaign ‘Fastrack Quirks for Quirky Daters’ developed by Lowe Lintas Bangalore.
The dating world displayed in the ads runs the gamut from courtship to casual hookups – even with a frisky couple on a Tuesday night.
The current young generation does not look at dating or relationships in just one way, says the campaign. “Being more open-minded comes easy to them. From choosing to stay single (or as it is called ‘conscious uncoupling’) to exploring and indulging in more PDA, it is all about finding that ‘someone’, not just ‘anyone’…and it comes with extremely few limitations and barriers.”
Commenting on the campaign, Ajay Maurya, Head of Marketing, Fastrack said, “With Fastrack ‘Quirks for Quirky Daters’ campaign, we are being an ally to their explorations in life. In this exploration, we bring some unique and never seen before watch designs that have a quirk of their own.”
“At a macro level, there’s something about the Gen Z that is both fascinating and intriguing. It is the way they look at life, paving way for a new culture loaded with ‘multiplicity’ as broad a theme. We picked up a simple thing like dating to explore its new-age interpretation. ‘Perils of a serial dater’ was an idea that had a perfect fit with our product, the watch with dates. Thus, was born quirky dates for quirky daters,” said Shayondeep Pal, Regional Creative Officer, Lowe Lintas on the use of the quirky aspect to showcase the new Fastrack range.
Fastrack Team: Kalpana Rangamani, Ajay Maurya, Abhineet Rawat, Ketaki Joshi, Pranita Balasubramanian, Pranjali Morchhale
Agency: Lowe Lintas
Creative Team: Shayondeep Pal, Arpan Bhattacharya, Sudhir Pai, Sangeetha Shirali, Sameer Gupta
Account Management Team: Sonali Khanna, Bhupendra Agarwal, Nivedita Prabhu, Srishti Mehrotra
Planning Team: Kishore Subramanian, Namrata Sukumar
Production House: Nineteen Films (Director: Akanksha Seda)