Johnson’s Launches ‘All For Baby’ Campaign Across SE Asia Celebrating 125 Years

Johnson’s Baby has partnered with BBDO Guerrero for the launch of #AllForBaby, an integrated campaign to commemorate 125 years for the brand.

Set for a year-long roll-out across South East Asia, the #AllForBaby campaign is anchored on a hero film that “mimics the Herculean role of mothers in stopping at nothing to keep her child safe,” said a release.


“It’s a milestone worth commemorating. Not just because of the significant number of years. But more because of its relevance,” said Rezel Aquino, Johnson’s Marketing Director for Baby Care in South East Asia. “For moms in Manila, Jakarta, Bangkok, Kuala Lumpur, Ho Chi Minh and Singapore, nothing is too much for their baby – and that’s how we at Johnson’s feel as well. This is the brand promise the #AllForBaby campaign brings to life and reinforces”.

“It’s a campaign we’re privileged to have worked on”, said Francine Gonzalez, Managing Director of BBDO Guerrero. “It’s a message told in a voice only a big brand of Johnsons’ stature can believably deliver. And one that hopefully connects with all mothers.”

The Staff

The Staff

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