The Media Store has named Aliya Hasan head of strategy. Hasan, who makes the jump from Havas Melbourne, will work alongside Monia Montefusco.
Previously a managing director at House of Brand Group and the national head of strategy at Vizeum, Hasan has more than 15 years of industry experience in strategist roles.
“It’s evident that the role of media is becoming increasingly important and truly integrated solutions that genuinely motivate and drive demand are going to have to become the norm rather than the exception,” said Hasan.
“To be part of a team that is consistently delivering to this model and the opportunity to evolve our product was, quite frankly, irresistible.”
The Media Store’s client roster includes Toyota, Lexus and Hino.
“Aliya is an experienced strategist who has an outstanding record of success including several Effie wins under her belt. She has helped both market leading brands and challenger brands alike which will make her a valuable addition for our clients,” said agency CEO, Stephen Leeds.
“We welcome her to The Media Store family and look forward to her contributing to our thought leadership and high performance output.”
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