Alien Theme for Your Home? No Problem. Ideas Come Alive in New Campaign from Boonthavorn

Boonthavorn & VML help consumers bring their wildest home design ideas to life.


Thai home improvement retailer Boonthavorn has partnered with creative agency VML Thailand in a fun new campaign spot showing how easy it is for consumers to bring their wildest home design ideas to life.

The two-and-a-half-minute film “Ideas Come to Life”, highlights the brand’s promise to bring any idea to life, no matter how unconventional – daring customers to dream big and push the boundaries of creativity when it comes to their living spaces. Even bringing in an alien for accuracy in design.

According to Park Wannasiri, Chief Creative Officer at VML Thailand, central to the brand’s transformation has been the establishment of ‘Idea Generator Departments’ across all Boonthavorn stores in Thailand that harness the power of AI to translate customers’ wildest ideas into tangible designs and products.


“The new campaign challenges consumers across Thailand to think outside the box and explore limitless possibilities for their homes. Whether it’s a whimsical concept or a daring architectural feat, Boonthavorn pledges to turn any idea into a breath-taking reality,” said Wannasiri.

Chanat Choochart, Deputy Managing Director for Digital Business & Branding, Boonthavorn, added: “We have been working with VML Thailand for some time now, and continue to launch successful campaigns together, including our 2022 ‘Live Your Way’ campaign.

With even greater and better consumer insights, the new ‘Ideas Come Alive’ campaign underlines our paradigm shift from a specialty store to an ‘ideas store’, boasting a high-calibre team of room stylists, professional designers and well-versed salespeople, and highlighting our creative use of AI technology to increase efficiency and take customer experience at Boonthavorn stores to the next level – all because we love to see your ideas come alive.”


According to the campaign, since its launch on 7 March 2024 the film has already received more than 1.2 M views on YouTube.




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