McCann China is the newly-appointed creative partner for Alibaba’s Olympics Campaign, covering marketing, communications, and creative services for the Beijing 2022 Winter Olympics. Alibaba currently holds a 12-year partnership deal with the Olympics.
For the Beijing 2022 campaign, McCann China plans to “cut through with touching stories of ordinary people and how the Olympic Games play a meaningful role in their lives,” the agency said. The campaign will share different stories of technological advancement and how they enable the advancement of society and humanity’s development.
“Since 2017, Alibaba has invested and contributed a lot as an Olympic Partner, in order to bring a smarter Olympics to a global audience for the Beijing 2022 Winter competition,” said Chris Tung, CMO, Alibaba.
“Through their unending quest for innovation, Alibaba will leverage new technology to up-level ‘digital Olympics’ in 2022,” added Emily Chang, CEO, McCann Worldgroup China. “We are absolutely thrilled to partner with this trailblazing company, marrying McCann’s expertise in creativity with technology to bring an immersive experience of the Olympic spirit to everyone.”
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