TBWA\China announced the appointment of Ali Zein Kazmi as Chief Strategy Officer in Shanghai. He will lead the strategic offering for TBWA’s Shanghai and Beijing offices and become part of the senior management leadership team in China.
“Change in China is continuing at phenomenal speeds,” said Joanne Lao, Chief Executive Officer, TBWA\Greater China on the appointment. “The market landscape and consumer behavior are constantly evolving, bringing both challenges and opportunities for clients.”
“Our purpose at TBWA\China is to accelerate positive outcomes through disruptive creativity. We’re an agency Collective constantly transforming ourselves to meet change head-on and create growth for our clients. We’re thrilled Ali joins us at this time, his diverse expertise and proven strategic leadership will bring added depth to the team as we continue to innovate.”
Kazmi brings over 16 years of China experience working across brand leadership, digital transformation, and brand orchestration.
“I am delighted to be part of TBWA, especially in China, where there are incredible opportunities for tech and data to accelerate brand building and scaling creativity across brand and publisher platforms.”
He served as Vice President of Partnerships and Strategic Development at Ogilvy Asia in Shanghai prior to joining TBWA. There, Kazmi spearheaded partner development with WPP operating companies, publishers, and technology upstarts to power customer experience and connections planning.
Earlier, Kazmi held senior roles at media agencies PHD and Omnicom Media Group, also in Shanghai. Over the past 10 years, he has offered strategic leadership to global brands such as Korean Air, Nescafé, Unilever, and Pernod Ricard.
“I am delighted to be part of TBWA, especially in China, where there are incredible opportunities for tech and data to accelerate brand building and scaling creativity across brand and publisher platforms,” said Kazmi.
Kazmi will be responsible for driving TBWA’s strategic Disruption methodologies and frameworks from a China market context, building connected outcomes across the consumer experience for the agency’s clients. He joins TBWA with immediate effect.
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