Burger restaurant chain Grill’d has a new sustainable beef called Gamechanger and its pitching it with a mockumentary featuring Alpha Activists and TikTok personalities Algae and Beefweeder who are on a mission to save the planet, with the brand inviting you to “join them on their journey to find the world’s most sustainable beef.”
Grill’d describes the film as: “One planet. Billions of cow burps. Two activists on a mission to save us all. But to protect the earth, they’ll have to look to the sea…”
The three-minute director’s cut opens by saying: “In the Summer of 2023, a documentary crew followed two activist vloggers on their mission to cut the methane output of cattle by feeding seaweed to cows, illegally.”
Check it out:
According to their website: “The Gamechanger is the only beef burger with up to 67% reduced methane. Thanks to seaweed.”
Credits
Creative and PR Agency: alt/shift/
Production Company: Hooves
Stills Photographer: Clint Peloso
Client: Grill’d
