Alastair Baker has been appointed by Havas Media Melbourne to the newly created role of Head of Client Strategy and Planning. Baker will be responsible for championing the development of innovative work that will drive client growth.
Over the course of his 12-year career, Baker has worked across media, creative and digital agencies locally and in the UK. Most recently, he was Client Leader at iProspect where he led the BMW account.
“We are really excited to bring Alastair’s client leadership and professionalism to the Havas Melbourne family. His experience in driving digital acceleration through smart strategy and a skillset aligned to deliver radical growth will be great assets to the Havas stable of clients,” said Havas Media Melbourne General Manager Naomi Johnston.
“Not only that, Alastair represents the progressive cultural values that make Havas Melbourne distinctly different and an agency clients want to work with.”
Previously Baker also held strategy leadership roles at dentsu X and Vizeum, UK.
“I’m thrilled to have joined such a progressive and dynamic agency. Havas has fantastic clients and I look forward to developing exciting solutions alongside them to deliver growth,” Baker added.