AIRBAG has signed Steve Hudson for representation in Australia, NZ, and the APAC region. Hudson started out as a creative in London, working agencies including BBH London, DDB London, AMV BBDO London, and since turning to directing his client list includes Guinness, VW, Macdonald’s, NSPCC, Hyundai, Royal Air Force, and Nikon.
“Steve and I have known each other for a long time, including producing many successful and often very fun projects together,” said Martin Box, executive producer, AIRBAG.
“I’ve always been a fan of him, his work and his passion for communicating great ideas.”
Hudson added: “I’m thrilled to be working again with my old brilliant producer from the UK, Martin. It feels a bit like coming home. I am very excited with Martin and the team’s plans for AIRBAG going into the future, and it feels like the perfect time to rekindle our working relationship.”