AirAsia India Launches ‘Join the Family’ Trio of Films via Wunderman Thompson

As travel opens up again across many regions, AirAsia India has launched a new campaign pitching the NeuPass rewards program by Tata Neu by inviting flyers to become ‘Aviators’.

Conceptualized by AirAsia India’s creative agency of record, Wunderman Thompson India, the campaign features three quirky films that celebrate the joy of being part of a family.

The integrated campaign will run across cinema, print, out-of-home, digital, and social media platforms


“We saw the launch of this unique rewards program and the wonderful benefits of becoming an Aviator with AirAsia India as an opportunity to communicate simple and endearing human stories with a touch of humor that bring alive the fact that close friends and family are the ones you can always count on,” said Priya Shivakumar, Senior National Creative Director, Wunderman Thompson.

“The campaign ties back seamlessly to the thought of ‘redeeming rewards from each member of the family’ which was the idea we set out to deliver. By doing this, we not only elevated the conversation, but also made it as personal and fulfilling as the rewards.”


“The campaign resonates the essence of what being part of a family is meant to be – a relationship of understanding, a feeling of fulfillment and an experience that is truly rewarding,” said Siddhartha Butalia, Chief Marketing Officer, AirAsia India.


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