AirAsia has launched a cheeky new brand campaign this week in Singapore for their “Holiday Quickie” travel offering.
As you can no doubt guess, the campaign makes use of the sexual side of “quickie” – with a married couple at home working the romantic magic with decent comedic effect.
The campaign was created by their local creative agency, The Teeth working in partnership with W Communications.
“We wanted to disrupt the current deal saturated low-cost category so went back to the drawing board starting with our core DNA: Innovative, Bold, Fun; steering away from the expected category cues,” said Group Head Of Branding at AirAsia, Rudy Khaw.
