AIG Launches AIG On the Go Mobile App via Mill Stirling Singapore

AIG Asia Pacific Insurance has launched AIG On the Go, a new intelligent driving mobile application. AIG On the Go scores a driver’s performance every time they get behind the wheel, using telematics to measure driving performance against a range of factors including acceleration, braking, cornering, and speed. Safe drivers with high scores will be rewarded with discounts of up to 15 percent off their annual AIG Singapore car insurance premiums.

AIG On the Go has been brought to life for Singaporeans through the integrated communications platform of the ‘Everyone can be a safer driver’ campaign. Singaporeans can now learn about the AIG On the Go app and how it can help everyone be a safer driver through a wide array of creative executions across print, radio, out-of-home and digital.

“We are honored to be able to work alongside AIG for the launch of AIG On the Go,” said Daniel Wee, founder of Mill Stirling. “This brief not only allowed us to communicate key messages but also influence and bring about a positive change in the driving behavior of Singaporeans on the roads.”


AIG On the Go is available for download on Apple’s App Store and Google’s Play Store. Racking up points on a digital scoreboard, drivers will be able to benchmark their driving skills against other drivers. AIG has also factored in incentives for all drivers, with unique in-app challenges where app users can pit themselves against one another for a chance to win up to S$10,000 worth of prizes.

“We have seen Mill Stirling’s work and like how they have managed to pair creativity with a well thought-out strategy in their communication work,” said Manik Bucha, AIG Singapore’s Head of Auto Insurance. “We are excited to work with them on this launch and hope that with the increased downloads and usage of AIG On the Go, Singaporeans will feel more empowered to become better and safer drivers.”


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