AIA Launches ‘Talk to Me’ Series With Special Episode Featuring Actress Janice Koh

The series was conceptualized and produced by Havas Play.


AIA Singapore has launched a new series of inspirational interviews with people called “Talk To Me”. The campaign puts the spotlight on the journeys of its customers and the relationships built with their AIA insurance representatives.

Conceptualized and produced by Havas Play, AIA Singapore’s newly appointed social media agency, the “Talk To Me” series seeks to “showcase the importance of self-love and care, particularly in the context of health and well-being,” the agency said.

Through heartfelt conversations and intimate storytelling, the series aims to inspire viewers to prioritize their health and financial security, fostering a culture of proactive self-care and empowerment within the community.


The series debuts with a special episode featuring Singaporean actress and former Nominated Member of Parliament, Janice Koh.

In late July 2022, Koh was diagnosed with tongue cancer, a battle that required the surgical removal of more than half her tongue. Her courageous fight against cancer has been widely covered, resonating with many for her inspiring journey on mental strength and resilience, while taking charge of her health management needs.

Hosting the “Talk To Me” series is Charmaine Yee, a media personality and event emcee based in Singapore.


The interview with Janice Koh includes several poignant moments, capturing the emotional depth of her journey and the strength she drew from her support system, while also keeping a positive mindset during challenging times.

In addition to Janice Koh’s story, the series will feature other compelling customer stories, said Havas Play.

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