Ahmad Tea held a tea tasting masterclass in Kowloon Bay, Hong Kong, with Manchester City and Ghana forward Antoine Semenyo as part of its ‘Preparation is Everything’ campaign. The event focused on preparation, consistency and craftsmanship through football and tea-making.
During the event, Semenyo shared insights into his pre-season training, mental preparation and ambitions for the upcoming season.
Guests took part in a guided tea tasting masterclass led by Dominic Marriott, Senior Tea Taster at Ahmad Tea. The session featured the company’s black and herbal tea blends and explored its tea tasting and blending process.
“Preparation is one of the most important parts of my career. “What people see on matchday is only a small part of the work—it all comes from the routines, discipline and mindset developed long before kick-off. I am working hard during pre-season on those processes to develop and improve everyday habits to be ready for a big season ahead,” said Antoine Semenyo.
The ‘Preparation is Everything’ campaign draws a parallel between preparation in elite sport and the process behind producing Ahmad Tea’s blends.
“It was a privilege to welcome Antoine to Hong Kong and bring together media and partners to celebrate the values at the heart of our ‘Preparation is Everything’ campaign,” said Tracey Wakelin, Head of Global Marketing, Ahmad Tea.
“Whether preparing for a season at the highest level of football or delivering the perfect cup of tea, it’s often the work that goes unseen that makes the greatest difference. From carefully selecting and balancing teas from different origins to ensuring every blend is crafted with precision and brewed with care.”
