Digital travel platform Agoda has partnered with Singapore’s Marina Bay Sands to unveil a Marina Bay Sands Flagship Store on the Agoda platform. The customized digital storefront brings together Marina Bay Sands’ rooms, suites and select resort experiences, allowing travelers to explore and book them in one place.
As the first custom flagship store dedicated to a single property, the storefront features rooms and suites from Marina Bay Sands’ Paiza Collection and Sands Collection, alongside select in-resort experiences. Through visual storytelling and editorial content, travelers can explore how the resort’s accommodation and wider dining, entertainment, and cultural offerings can complement their stay.
“Marina Bay Sands and Agoda’s collaboration offers travelers a richer travel perspective through seamless planning,” said Andrew Smith, Senior Vice President, Supply, Agoda.
“Travelers often start with the experience they might have first seen on social media, whether that is a restaurant, a theatre show, or a cultural activity and then look for the stay that brings the trip together. Reducing friction in travel planning encourages more travel and helps position our partners’ at pivotal moments that influence booking decisions.”
According to Agoda, a new generation of high-intent travelers is increasingly influencing luxury travel, with customized and personalized vacations accounting for over a third of global luxury travel spend, as reported by Strategic Market Research. Agoda’s 2026 Travel Outlook Report points to a similar pattern emerging across Asia, where surveyed travelers are increasingly planning trips around the experiences they want to have, including culinary experiences at 31%, followed by cultural exploration at 25%.
Agoda describes the Flagship Store as a multichannel marketing solution that enables hospitality brands to tell their stories, foster customer loyalty and support revenue growth. Through its dedicated storefront, Marina Bay Sands will gain a targeted presence from the early stages of travel discovery and consideration.
Agoda supports the initiative with homepage visibility and branded search placements through its Connected Ecosystem feature, which allows store entry throughout the traveler journey, from discovery to booking.
