Agnes Media Launches in Australia

    The agency is headed up by Charlotte Ward.

    By The Staff - Mar 31, 2021
    Agnes Media Launches in Australia

    Charlotte Ward, Founder, Agnes Media

    Agnes Media has launched with leading global payment and shopping service Klarna as a foundation client. The agency is headed up by Charlotte Ward.

    The Sydney-based independent specializes in working with clients that have aggressive growth and measurement goals, aiming to help them optimize their digital marketing campaigns and improve return on investment and advertising spend.

    The agency offers media strategy, planning, and buying, and provides campaign management, analytics, SEO, and creative design services.

    Ward has worked in media across Australia, Europe, Middle East, and Asia and launched Agnes Media after a period of freelancing and building her own client base. She previously held roles at Amobee, Qantas, and DWA in Sydney, as well as OMD, PHD, and UM in Dubai.

    “Agnes was launched to prioritize the clients’ business issues and to pinpoint the optimal metrics to help grow the business, whether that’s month-on-month revenue increases, understanding how to get customers to spend more on their average order value, or improving return on ad spend across different platforms,” said Ward.

    “Having consulted across a number of businesses, it was clear to me there was a real opportunity to zero in on performance media and maximize digital media campaigns’ effectiveness. Our goal is to help clients realize their digital marketing objectives. Our agency is fully transparent, clients own their data, and we provide real-time reporting dashboards that pull in platform data from a range of sources for client-ready reports that align campaign performance and actionable insights and can be shared across the business.”

    Since launching in Australia last year fintech company, Klarna has been working closely with Agnes Media on performance media management, with a specific focus on co-branded retail activity and shopper insights.

    “Being performance-driven, innovative, and insights-led is in our DNA at Klarna and we hold ourselves accountable to these values in every venture we undertake,” said Yani Lehman, Klarna’s Australia co-marketing competence lead.

    “When choosing partners to help us to accelerate our growth in Australia, we needed an agency that could provide not just innovative media solutions, but the high standards of analysis that we expect from our own internal teams. An agency that could elevate insights beyond media and apply them to our specific commercial objectives and outcomes in a meaningful way.”

    In addition to Klarna, Agnes Media which currently has 10 full and part-time employees, is also working with a range of other brands both locally and globally.

    “We’re delighted to be working with Klarna to provide performance media and analytics,” added Ward. “They’re such a dynamic brand and being able to create truly flexible, scalable, easily-optimizable campaigns has been a massive benefit to their business. The best part, we’ve been able to provide them with meaningful, actionable insights that they’re now using to iterate and define future campaigns.”


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