Jalna yogurt and creative agency Spinach have teamed up to launch a new campaign in Australia. In June 2019, the brand expanded its relationship with Spinach from creative services to a full-service partnership.
Their new campaign shows a teen girl going through the trials and tribulations of daily life. After being bullied at school and coming up short in soccer the protagonist is a bit down in the dumps. Thankfully, Jalna and her mother are there to cheer her up.
The tagline “It’s What’s Inside that Counts,” sums it all up nicely.
“The Jalna crew charged us with creating a campaign that went beyond Jalna’s nutritional credentials. This campaign is a poignant reminder that sharing a moment with someone when things aren’t going their way can make all the difference,” said Spinach co-founder and executive creative director, Frank Morabito.
“This is a new approach for Jalna and one that I reckon will have our target audience feeling all the feels. It’s heart-warming work from Spinach and the team,” added Jalna category development manager, Lachy McLaren.
Client: Jalna Dairy Foods Pty Ltd
Client Category Development Manager: Lachy McLaren
Creative Agency: Spinach
Agency Creatives: Frank Morabito, Justin Groves,
Account Service: Nicole Miranda
Agency Producer: Beaver
Production Company: The Producers
Director: Gemma Lee
Producer: Noelle Jones
Post production: Raechel Harding and Craig Tonkin (Spinach)
Music and Sound Design: Production Alley
Media Agency: Spinach