In a bid to strengthen its presence in China, Australian skincare brand Aesop has tapped integrated creative agency, Gusto Luxe as a retained strategic communications partner.
The agency will support the brand in driving awareness and commerce through a dynamic, digital-led communications strategy.
The move comes on the heels of changing regulations for imported cosmetics brands in China, eliminating the requirement of animal testing on most products.
Aesop’s products are made from plant-based and laboratory-made ingredients, and the brand is a Certified B Corporation.
“As fans of the brand and everything it stands for, we are excited to support Aesop in mainland China at this pivotal moment in the industry,” said Charmaine Lin General Manager of Client Services, Gusto Luxe.
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