Adweek selected FCB as its Global Agency of the Year. Citing the agency’s continued growth, innovation, and ability to quickly adapt in the face of the many challenges impacting the world this year, the publication recognized FCB’s focus on its people, clients and the creative work as the factors that made the 147-year-old network stand out.
“This honor wouldn’t be possible without our incredible people across the globe and our partners – our clients – who, together, are the foundation of the FCB story,” said FCB Worldwide CEO Carter Murray.
“In the face of these tough times, we are humbled by the accomplishments that we continue to achieve by being brave together. While we are very proud of this honor from Adweek, we feel like we’ve just gotten started.”
In a year that has seen some of the industry’s most storied creative agency brands disappear, FCB kept its focus on creativity, adding big marketers to its roster, deepening existing relationships, and producing award-winning, results-driven work for a host of global clients.
From campaigns created under lockdown conditions to helping brands like Walmart, Cottonelle, Clorox, and Burger King navigate the pandemic, to the Network’s social-good work like the City of Chicago’s “Boards of Change” that helped inspire voter registration, FCB’s creative impact is impossible to overlook.
“At FCB, we have been on a journey to prove that the creative work we make is an economic multiplier with ideas that solve problems and unlock opportunities short term while building invaluable brand equity long term,” said Susan Credle, Global Chief Creative Officer. “Awards are one way to measure success, but the impact creative has on the businesses and communities we partner with is what really drives us.”
FCB’s attention to community and culture were major factors in the selection. Nearly a decade ago, the agency made foundational moves on the equality and inclusion front, investing in implicit bias training globally, creating inclusion councils in all its top offices, and installing standout talent, like appointing India’s first female CCO.
This latest recognition follows FCB’s recognition as Design Agency of the Year by D&AD, Top Global Creative Network by The One Club for Creativity, and a Top 3 Global Network promoting good causes by The Good Report for the fourth consecutive year. In 2019, the Network was also named to Ad Age’s A-List and was honored by both Ad Age and PR Week as “2020 Best Places to Work.”