Adventurous Thumb Scales Mount Everest in ‘Scroll Good’ Campaign for Belong

The average Australian is estimated to scroll the height of Everest on their phone every month says the campaign.






According to a new campaign from Australian telco Belong, the average Australian is estimated to scroll the height of Everest on their phone every month. That’s a lot of scrolling.

To highlight their carbon-neutral mobile and internet plans, the brand is inviting Australians to ‘scroll good’ with a new brand campaign, via Howatson+Company.

The spot, titled ‘Thummit’, follows the story of an intrepid human thumb battling the elements as it scales Mt. Everest.


The spot, which was directed by Peter Martin of Hooves with VFX by Heckler, shows “Thummie” going up against all kinds of obstacles on the way to the summit.


Client: Belong


Senior Marketing Specialist at Belong: Abbey J Hindle

Head of Product and Marketing at Belong: Aaliah Eggins-Bryson

Chief Executive Officer at Belong: Jana Kotatko

Agency: Howatson+Company

Founder/CEO: Chris Howatson

Executive Creative Director: Gavin Chimes

Creative Director: Scott Zuliani

Senior Copywriter: Will Halstead

Senior Art Director: Tom Macphail

Senior Art Director: Madeleine Purdy

Head of Media: Sasha Smith

Head of Production: Holly Alexander

Producer: Caitlin Perz

Client Partner: Ollie Wearne

Senior Account Director: Angela Lethbridge

Senior Account Manager: Maddy Philips

Design Director: Ellena Mills

Junior Designer: Eleanor Donley

Finished Artist: Simon Merrifield

Media Strategy, Investment Director at Howatson+Company: Jamie Nelson

Media Implementation: OMD

Media Implementation, Business Director at OMD: Frances Meadows

Media Implementation, Account Director at OMD: Annabel Williams

Media Implementation, Account Executive at OMD: Richard Atkins

Media Implementation, Account Manager at OMD: Isabella Jordan


Prod Company: Hooves

Producer: Rachael Morrow

Executive Producer: John Pace

Production Company: Hooves
Director: Peter Martin
Producers: Chelsea Nieper and Rachael Morrow
Executive Producer: John Pace
Editor: Kevin Zimmerman

Post-Production Company: Heckler

Head of Post-Production: Amy Jarman

Music & Sound: Smith & Western

Voiceover Artist: Lee Perry


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