According to a new campaign from Australian telco Belong, the average Australian is estimated to scroll the height of Everest on their phone every month. That’s a lot of scrolling.
To highlight their carbon-neutral mobile and internet plans, the brand is inviting Australians to ‘scroll good’ with a new brand campaign, via Howatson+Company.
The spot, titled ‘Thummit’, follows the story of an intrepid human thumb battling the elements as it scales Mt. Everest.
The spot, which was directed by Peter Martin of Hooves with VFX by Heckler, shows “Thummie” going up against all kinds of obstacles on the way to the summit.
Credits
Client: Belong
Senior Marketing Specialist at Belong: Abbey J Hindle
Head of Product and Marketing at Belong: Aaliah Eggins-Bryson
Chief Executive Officer at Belong: Jana Kotatko
Agency: Howatson+Company
Founder/CEO: Chris Howatson
Executive Creative Director: Gavin Chimes
Creative Director: Scott Zuliani
Senior Copywriter: Will Halstead
Senior Art Director: Tom Macphail
Senior Art Director: Madeleine Purdy
Head of Media: Sasha Smith
Head of Production: Holly Alexander
Producer: Caitlin Perz
Client Partner: Ollie Wearne
Senior Account Director: Angela Lethbridge
Senior Account Manager: Maddy Philips
Design Director: Ellena Mills
Junior Designer: Eleanor Donley
Finished Artist: Simon Merrifield
Media Strategy, Investment Director at Howatson+Company: Jamie Nelson
Media Implementation: OMD
Media Implementation, Business Director at OMD: Frances Meadows
Media Implementation, Account Director at OMD: Annabel Williams
Media Implementation, Account Executive at OMD: Richard Atkins
Media Implementation, Account Manager at OMD: Isabella Jordan
PR Agency: SHAPER x CLEMS
Prod Company: Hooves
Producer: Rachael Morrow
Executive Producer: John Pace
Production Company: Hooves
Director: Peter Martin
Producers: Chelsea Nieper and Rachael Morrow
Executive Producer: John Pace
Editor: Kevin Zimmerman
Post-Production Company: Heckler
Head of Post-Production: Amy Jarman
Music & Sound: Smith & Western
Voiceover Artist: Lee Perry
