A gorgeously animated campaign film from Heinz via Wieden+Kennedy and Titmouse highlights the point that “adulting sucks” but eventually, we all have to do it. From long work days to being careful about what you eat, being an adult comes with its share of responsibilities. In other words, as the one-minute spot puts it “This is not what I dreamed about when I was a kid.”
All of this is part of the brand’s pitch for Heinz No Sugar Added Ketchup – with a nice play on “NSA”, no strings attached.
The musically-driven spot takes adults back down memory lane to classic animated movies they grew up, with ala Disney, using iconic tropes that portrayed what ‘adulthood’ would be like, contrasted with how it actually turned out. More broccoli, please.
Check it out – though the film currently has no thumbnail it actually does play. 🙂
Credits
Via LBB
Agency
Agency: W+K New York
Executive Creative Director: Karl Lieberman
Creative Directors: Christine Santora, Will Binder
Copywriter: Katie Johnston
Art Director: Helen Torney
Head Of Integrated Production: Nick Setounski
Executive Producer: Sam Kilbreth
Producers: Ariana Ekonomou, Christopher Gonzalez
Post Producers: Ashley Mehall, Renee Haarl
Management Supervisor: Carina Polini
Account Supervisor: Miriam Charry
Assistant Account Executive: Emily Rivera
Project Manager: Danielle Hillman
Director Of Business Affairs: Anna Beth Nagel
Business Affairs: Andrea Fagan
Traffic: Sonia Bisono
Mix
Mix Company: Walker
Managing Director: Sara Matarazzo
Senior Ep: Stephanie Pigott
Senior Producer: Danielle Soury
Sound Designer: Chris Nungary
Music
English Solo Singer: Jill Lamoureux
English Group Singers: Adam Podd, Candace Helfand, Danielle Soury
Spanish Solo Singer: Noel Calcaterra
Spanish Group Singers: Carolina Ayala, Francisco Ruiz, Susana Ballesteros
Translation
Translation Company: Interecho
Account Executive: Nida Kanjanawijit
Executive: Brennan Wise
Animation
Animation House: Titmouse
Executive Producers: Chris Prynoski, Shannon Prynoski, Ben Kalina
Production Manager: Jacquelyn Araujo
Creative Directors: Alexei Bochenek, Simón Wilches-Castro
Director: David Vandervoort
Art Director: Antonio Canobbio
Line Producer: Brendan O’connor
Storyboard Artist: Adam Ford
Character Designers: Alessandro Toccacelli, Brittany Wehling
Background Designers: Mira Prajapati, Krstina Mastilovic, Aimee Hawley
Background Painters: Kaitlyn Chen, Karlen Tam
Animators: Richard Plata, Rapeepat Jewanarom, Tugrul Tiryaki, Mireia Lopez Ivern, Yutong Zhang, Maelene Naftzger, Slaven Reese, Simone Cirillo
Assistant Animators: Carl Aspuria, Michael Nahem, Carlos Sanchez, Sara Valerie Verallo,Jefferson Melo, Mila Queiroz, Cameron Mcmanus, Breayanne Levesque-Davey, Holly Jay Quaiatto, Liz Sudric, Shinyeong Park
Effects Animators: Van David Tismo, Nicole Storck
Compositors: Amanda Lamarco, Aaron Smith
Animatic Editor: Marco Vera
Editor: Pete Leininger
Key Visual Production
Key Visual Production / Adulting Gif Shoot:
Photographer: Kristin Gladney
Photo Assistant: Lance Charles
Digitech: Mike Grenacki
Prop Stylist: Julia Rose
Prop Stylist Assistant: Ryann Snook
Food Stylist: Jamie Kimm
Food Stylist Assistant: Anna Edqwist
Retouching: 150proof & Co.
