ADSKOM Raises Series A Funding for Expanding Ad Market in SE Asia

CTO Daniel Armanto (right) and CEO Italo Gani. [Source: ADSKOM]

Programmatic advertising platform company ADSKOM, announced Wednesday that it raised an undisclosed amount in series A funding led by Japan’s Geniee.

Two other firms that particpated in the round were Convergence Ventures in Indonesia, as well as current ADSKOM investor East Ventures.

This coming nearly a year since multiple seed-stage investments from Japan’s Rebright Partners, Digital Garage, Beenos Plaza, and Skystar Capital.


Currently, ADSKOM operates in three countries – Indonesia, Singapore, and the US.

“This is our first ever investment in Southeast Asia,” said Akifusa Kanda, Executive Director at Japan’s leading Supply Side Platform and ad network Geniee. “With this investment, we will continue to work together with ADSKOM through knowledge sharing and an increase of direct business transactions.”

Italo Gani, Co-founder and CEO of ADSKOM said that prior to the investment his firm had been working closely with Geniee.

“There’s been a lot of cooperation between the two companies and we share a common goal of using the most cutting-edge ad technologies to help maximize revenue of our customers,” he added.


Expanding Market

The company said the digital ad market in the region was huge and was growing by double digits every year, and added that analysts had estimated that the total digital ad spend in Southeast Asia was $915 million in 2014, excluding the Philippines.

In Indonesia alone, companies are expected to spend more than US$800 million on digital ads in 2015, up 80 percent from last year’s US$460 million, according to a recent study by eMarketer. Of that amount, US$130 million will go toward ads for mobile devices, a staggering increase of more than 200 percent from US$40 million last year.

Growth will continue steadily through 2019, when the total ad market in Indonesia (including ads appearing on traditional media) is predicted to jump to US$19.58 billion. Spending on digital and mobile ads will likely contribute around US$7.6 billion by then.

With this in mind, ADSKOM’s data-driven advertising and marketing platform is well-positioned to capture the market as a strong regional player.

Willson Cuaca, Managing Partner of East Ventures says, “We were very excited to participate again in funding ADSKOM.” He continues, “the company is moving incredibly fast and we have very high confidence in the team. ADSKOM is one of those rare companies that thinks and positions itself globally, while building a team and executing locally.” Cuaca says advertising technology is a complex space, one which not every startup team can tackle.

ADSKOM currently manages 150 million pieces of unique audience data for the Indonesian market. As Indonesia’s market leader in premium publisher inventory, the team is integrated with more than 200 supply, data, and demand partners.

“We believe that ADSKOM is the leader in the adtech space in Indonesia, and it is the only company we see that has superior technology in terms of integrating Data Management Platform and Supply Side Platform products,” said Adrian Li, Managing Partner of Convergence Ventures.

You can visit ADSKOM on the web:

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The Staff

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