Adobe Partners with Drift to launch Personalization Service

Customers of Marketo Engage will now be able to tap into a new service from Adobe that offers the power to personalize website visits with a personalized conversation in real-time.

Powered by a partnership with Drift, a conversational marketing platform, Conversational ABM™ for Marketo Engage offers B2B marketers with the ability to use Account Based Experiences to offer real-time value to B2B buyers with instantaneous meetings scheduled with account managers after a singular website visit, while delivering a digital experience on site that represents the path to purchase status of the B2B prospect.

Steve Lucas, SVP of the digital experience business at Adobe.


Steve Lucas, SVP of the digital experience business at Adobe, announced the partnership today at the Adobe Summit 2019 in Las Vegas, along with David Cancel, the CEO of Drift.

“Conversational ABM™ for Marketo Engage takes personalization beyond content, allowing marketers using ABX to have personalized, live conversations with the right strategic accounts at the right time, every time,” said Lucas.

According to Cancel, B2B marketers of Marketo Engage that connect their target account lists with Drift will be able to target each website visitor with a chatbot and give them a fast lane to connect directly to a sales representative.


“Customers have more options and information than ever before, so they have all the power in the buying process today, not companies,” said David Cancel, CEO, Drift. “As a result, whoever makes it easier to buy, wins — yet most B2B websites add friction and force buyers to jump through hoops just to talk to someone.

With Marketo Engage and Drift together, marketers will be able to have personalized account-based conversations at scale with website visitors at any stage of the buying process and provide the VIP experience that buyers expect today.”

Stay tuned for more updates on Adobe Summit 2019.


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